Everyone can be a photographer nowadays. The ability is in your hands. This ever evolving camera built right into your phone. It allows us to have instant gratification that seems to be a mainstay in our world today. So, when you have the ability to take your own photos for your business with your phone, why would you HIRE someone to do it for you? Below are 3 reasons why.
Invest in yourself.
I am a true believer of authentically expressing who you are to your audience. Gain the trust from the ones who will advocate for you. Trust is extremely important and very much overlooked right now. We need to establish our values with our audience in a genuine way. You have invested quality time and effort into your business, so invest quality imagery of yourself as well. We as consumers are saturated with images every moment of the day through, TV, social media, paper advertisements, etc. Be the image that people stop to look at and want to know more about. Don't cut corners with the one thing you will use to promote yourself and your brand.
Cultivate emotion.
How do you want to portray yourself to your audience? Authentically, I would imagine? That word, quite often used in branding photography, is more powerful than we realize. I feel it is losing it's luster. The definition of authentic is "of undisputed origin". You are genuine. Your product is genuine. Express that! Don't just let your image be scanned across the mind to be overlooked by the next image. Branding photography should make you feel a connection.
Share Your Story.
Everyone is unique! So is their story. Your story can resonate with your audience to gain relatability. Your story could be hard to express on your own because you are too close to it. Having a branding photographer can help bring the perspective you want to achieve and can combat those ideas you can't quite come up with on your own. There is truth to, "two heads are better than one". You have the ability to share your partial thoughts, your emotions, your ideas that would allow your photographer to creatively put your ideas together with theirs to properly share the beauty of your story. Giving it life through imagery and capturing the essence of your brand message, tying it all together.
Give yourself the opportunity to showcase your brand and leave the heavy lifting to your photographer! If you are ready to up level your brand with high quality imagery, contact me today! You can head over to my Branding Gallery to see examples from clients I have worked with! Download my Branding Guide to get more info!